Job Overview:

As a Digital Marketing Coordinator, you will play a key role in supporting the implementation of digital marketing strategies. You will work closely with the Digital Marketing Manager and other team members to execute various digital campaigns, manage online presence, and contribute to achieving overall marketing goals.

Responsibilities:

   - Assist in the development and execution of digital marketing campaigns across various channels, including social media, email, and online advertising.

   - Collaborate with the creative team to create engaging content for digital campaigns.

   - Schedule and publish content on social media platforms.

   - Monitor social media channels for engagement, respond to comments, and participate in conversations.

   - Support the creation and deployment of email campaigns.

   - Maintain email lists, segment audiences, and ensure compliance with regulations.

   - Coordinate the creation and distribution of digital content, such as blog posts, infographics, and videos.

   - Ensure content is aligned with brand guidelines and marketing objectives.

   - Assist in maintaining and updating the company website.

   - Collaborate with web developers to implement changes and improvements.

   - Monitor and analyze the performance of digital marketing campaigns using analytics tools.

   - Prepare reports on key metrics and provide insights for optimization.

   - Assist in the setup and monitoring of online advertising campaigns.

   - Help optimize ads based on performance data and insights.

   - Contribute to the implementation of SEO strategies to improve website visibility.

   - Research keywords, monitor rankings, and assist in on-page optimization efforts.

   - Coordinate with internal teams and external partners to ensure consistent messaging across all digital channels.

   - Communicate updates and results to team members and stakeholders.

    - Stay up to date with digital marketing trends and tools.

    - Provide recommendations for incorporating new technologies or strategies.

Qualifications:

- Bachelor’s degree in marketing, Communications, or a related field.

- Previous experience in digital marketing or related roles is a plus.

- Familiarity with social media platforms, email marketing tools, and basic analytics.

- Strong organizational and multitasking skills.

- Excellent written and verbal communication skills.