Job Overview: 

As a Social Media Specialist, you will be responsible for developing, implementing, and managing the company's social media strategy to enhance brand visibility, engage audiences, and drive business goals. You will oversee the day-to-day activities on various social platforms, create compelling content, and analyze performance metrics to optimize social media efforts.

Responsibilities:

   - Develop and execute a comprehensive social media strategy aligned with overall marketing and business objectives.

   - Identify key performance indicators (KPIs) and set measurable goals for social media campaigns.

   - Create engaging and shareable content for various social media platforms.

   - Curate relevant and trending content to maintain a consistent and dynamic online presence.

   - Manage and maintain the company's presence on key social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, TikTok).

   - Stay updated on platform algorithms, features, and best practices.

   - Foster and grow online communities through active engagement with followers.

   - Respond to comments, messages, and inquiries in a timely and professional manner.

   - Monitor and optimize ad performance based on key metrics.

   - Use analytics tools to track and analyze the performance of social media campaigns.

   - Provide regular reports on key metrics and insights for continuous improvement.

   - Ensure brand consistency across all social media channels.

   - Develop and enforce social media guidelines and best practices.

   - Collaborate with marketing, content, and design teams to align social media efforts with broader marketing strategies.

   - Coordinate social media campaigns with product launches or promotional events.

   - Monitor social media trends, tools, and technologies.

   - Recommend and implement new strategies or features to stay ahead of industry trends.

    - Develop and implement strategies for handling potential social media crises.

    - Respond to negative comments or reviews with professionalism and strategic resolution.

Qualifications:

- Bachelor’s degree in marketing, Communications, or a related field.

- Proven experience in social media management or a related role.

- In-depth knowledge of social media platforms, trends, and best practices.

- Strong written and verbal communication skills.

- Creative thinking and the ability to generate innovative content ideas.